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Trust before monetisation

Editorial and commercial standards.

HENRY is being built to help people make better-informed decisions. Commercial success cannot come at the cost of reader trust.

01

Independent conclusions

Sponsors and commercial partners will not be able to purchase a favourable conclusion, ranking or recommendation.

02

Obvious commercial labels

Advertising, sponsorship and affiliate relationships will be clearly identified where they appear—not hidden in a general footer.

03

Regulated boundaries

Educational information is not personal advice. Relevant financial promotions must be communicated lawfully and approved where required.

04

Evidence and freshness

Time-sensitive tax and regulatory content should show its tax year, assumptions, sources and review date. Material errors should be corrected transparently.

05

Relevant partners only

No speculative investment schemes, misleading tax arrangements or partners whose proposition conflicts with helping readers build durable wealth.

06

Privacy by design

Calculator entries remain in the browser unless a future feature explicitly asks for consent. Personal financial data will not be sold.

Who and how

Clear authorship. Visible limitations.

Every published article identifies who produced it, the sources used, the applicable tax year and whether independent professional review has been completed. Automation can assist research and production, but it cannot manufacture expertise or approval.

About HENRY and its editorial process →